10.5.11

Idea for design

Idea for Jewelry design 

ในการออกแบบที่ถูกต้อง บางที เราจำเป็นที่จะต้อง ตั้ง concept หรือ หาไอเดีย ต่างๆเพื่อ สร้างสรรค์ ผลงานชิ้นใหม่ๆขึ้นมา เราจะเห็นได้ จาก ภาพ ด้วนล่างนี้ ซึ่งเป็น ตัวอย่างที่ดีที่เราสามารถ นำมาประยุกต์ และ เป็น แนวทางการ รวบร่วม ความคิดที่ถูกต้อง ซึ่งบางทีเรา คิดเราเห็น หลายๆ ไอเดีย อาจจะทำให้เรา สับสนและลืม แต่การที่เรานำ ไอเดียมารวบรวม และจัดตั้งเป็น แต่ละหัวข้อ นั้นเป็นการ จัดสรรค์กระบวนการความคิดอย่างถูกต้อง 
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LONDON FASHION WEEK: AT THE EXHIBITIONS

LONDON FASHION WEEK: AT THE EXHIBITIONS

In the first of our two week fashion issue, we bring you new designer jewellery collections from the Exhibition Halls at Somerset House during London Fashion Week.
MAWI
‘Gypsy Rani’ stole the show for me as I pressed my nose against the antique glass cabinets that showcased Mawi’s rich treasure trove of jewels. Cloisonné, cameos, aventurine tusks and the glistening rich colour-saturated crystals are a nod to Mawi’s Indian heritage and Princess Rani herself. The juxtaposition of old and new is what I admire about the eponymous brand. What is so noteworthy about this particular collection is the introduction of semi-precious stones and the fact that Mawi’s layered pieces include both fine charm necklaces and statement chokers. Once again, she is spot on in terms of trend but more particularly in creating jewellery that is both for today and for tomorrow – these jewels have a timeless quality and live up to their title: Heirloom.
Mawi Costume Jewellery
 
ERICKSON BEAMON
There is always a sense of poetry behind Erickson Beamon’s collections and as I grow to know the brand more, I learn that music and film play an integral part in the stories that are dreamt up by grande dame of the costume jewellery world, Vicki Sarge Beamon. Halcyon Days, one of my favourites from their new collection, is no different. Halcyon Days refers to the nostalgically remembered days of one’s youth and it was therefore no surprise that this collection was designed with singer Karen Elson in mind. The intricate detailing and colour palette are feminine, carefree and intriguing. Asymmetric pieces, swallows and honey bees suggest that there is more to each piece than meets the eye.
Erickson Beamon jewelry
 
ST ERASMUS"Sophia", Pieter Erasmus exclaimed "is about a return to femininity and the forgotten elegance and romance of bygone eras". The muse for St Erasmus’ Spring/Summer 2011 is Sophia Loren. The lustrous colour palette of shimmering opal, pearl and pale blue exudes glamour and sophistication, further enhanced by the delicate silhouettes of the pieces themselves. This iridescent collection is built around a style icon and the intricate craftsmanship of an Indian heritage. Pieter embraces the opulence of luxury costume jewellery in his modern day parures.
St Erasmus luxuy costume jewellery
 
BARK‘Bang goes the drum and you’re in love’ is Bark’s prophetic claim to fame that Summer 2011 is going to be the summer of love! I must admit, it’s hard to contest when you experience the collection’s ‘feel good factor’ built around things that make us smile: music, dreams, charming treasures and… well, love. The carousel horse, the ‘(be my) no.1 earrings’ and the Jack Wills-esque jewels for men were my favourites and I have to admit, I left with a smile…
Bark Jewellery
 
MERLE O’GRADY
‘Poolside’ is a statement in 1960s jet set society. Merle has managed to capture the modernist aesthetic with mouth-watering jewels that are intriguing, by virtue of their industrial edge and geometric style. The elements of Merle’s previous collections have been updated and given a makeover. The ‘Sputnik’ or ‘Bombshell’ ring has lost the spikes, perspex has gained colour and gold foil enters the arena. An exciting collection that leaves me hankering for more…
Merle O'Grady Spring/summer 2011
 
ALEX MONROEInspired by the song, ‘Daisy Belle’, Alex Monroe leads us on an adventure in the countryside on a bicycle made for two on a lazy, hazy Sunday afternoon. Alex has captivated an audience who love the romance of his narrative and the fact that, through his jewellery, he conjures up a yearning for the adventure he is talking about. I felt instantly transported into the world he was describing and was lost for a while in the detail of a country affair. The picnic-box pendant caught my eye and I looked inside, only to find a minature cup, wine bottle and plate! The oak leaf earrings and open page book further enhanced the nostalgia and I turned to Emma and asked, "exactly when will this collection be available?"…
Alex Monroe jewelry
 
AKONG:New to the jewellery scene, AKONG, is the brainchild of Nicole Akong, whose past life reflects a chequerboard of diverse passions from DJ-ing to a career in the City. ‘Drama Queen’ is AKONG’s debut collection, inspired by style heroines and the glamour of wearing jewellery as a statement piece. Feathers, both metallic and organic, layer like fallen leaves in cascades of metallic opulence whilst chain fringing, velvet and semi-precious stones make their presence felt too. I left the AKONG stand, with a note to self: ‘One to Watch’…
A-KONG
 
 To read all our posts in our London Fashion Week Jewellery Trends Issue 

1.5.11

Special thing for nice people by Aksidesign

AksiDesign


งานนี้ เป็นงาน เครื่องประดับ เบาเบา สำหรับ คนที่มีเงินแบบ เบาเบา งานนี้เป็นงาน เอาใจเด็กวันรุ่ย นิดๆค่ะ เป็น งานเพ้นท์ บนไม้ และ จะมี มุข คริสตัล และ ริบบิ้น มาประกอบ จนเข้าเป็น accessory ชุดนี้ขึ้นมาค่ะ





งานชิ้นนี้ เป็นงานที่ได้ไอเดียจาก เด็ก ฝรั่งแถวบ้านค่ะ เป็นงานที่เรารู้สึกว่า เราอยาก ถ่ายถอด ความรู้สึก ของเด็ก ในช่วง วันรุ่น ออกมาบนผลงาน จะเห็นได้ว่า บนหัวผู้หญิงจะมี รังนกอยู่ เพราะ จะสะท้อนให้เห็นว่า เด็หฝรั่งที่นี้ ผมยุ่งมาก จนจะกลายเป็น รังนก แล้วค่ะ และเหมือนกลายเป็นแฟชั่นของเขา เลยสร้างสรรค์ ผลงาน รังนกบนหัวออกมา





สร้อยคอ ชิ้นนี้ ถือได้ว่า เป็นความชอบส่วนตัว เพราะ ไม่อยากให้ดอกไม้เป็นดอกไม้อยากให้ดอกไม้เป็นสีอะไรที่แตกแต่งออกไป เลยลองเพ้นท์ ดู เอา ลวดลายหลายอย่างมา mix เลยออกมามีรูปร่างแปลกๆๆแบบนี้ค่ะ


งานนี้ ตอนแรกอยากให้เป็น ใบไม้ แต่ไม่อยากให้ใบไม้เป็นสีเขียว เลยเพ้นท์ เป็นสีชมพู และมี ลวดลายข้างใน สลับสับซ้อน



งานชิ้นนี้ได้ idea จาก เด็กฝรั่งข้างบ้าน เขามันจะเอา ช๊อคโกแลตมาให้ค่ะ เขาน่ารักมาก เลยรู้สึกว่าอยากจะทำอะไร ให้เขาซักหน่อย เลย ทำเป็น สร้อยคอ เล็กๆๆให้น้องเค้า

KATE MIDDLETON’S HONEYMOON TROUSSEAU


KATE MIDDLETON’S HONEYMOON TROUSSEAU

Erdem dress /Adorn London style adviceIf I had my way, this is how I would style Kate Middleton on the day she goes away… I would send her off on honeymoon, patriotic colours in mind, in a dress by a British designer just like this Erdem frock. For Kate, the challenge is always going to be how to move away from diamonds and sapphires in traditional settings, given her showpiece engagement ring. With this in mind, I think earrings are key, as they will complement rather than distract from her engagement jewels. I have found items of jewellery that challenge the idea of traditional blue sapphire and diamond combinations, whilst remaining true to the fashionability of a Royal princess and future style icon.







Sapphire titanium earrings
Sapphire titanium earringsFrances Mertends £2,495.00from Astley ClarkeShop Now
Link sapphire earrings
Link sapphire earringsCarolina Bucci £2,815.00from Browns FashionShop Now


THE PANDORA PHENOMENON

AksiDesign


THE PANDORA PHENOMENON

Pandora jewelry
PANDORA’s philosophy is to create beautiful jewellery that inspires individuality and celebrates life’s unforgettable moments. The signature charm bracelet has driven the brand’s success with uniquely designed charms featuring pearls, gemstones, Murano glass and colourful enamel accents adorning the bracelets. The bracelet reflects a woman’s story, a concept which lies at the heart of Pandora. The romance and sentiment that are evoked through the creation of  their own bespoke pieces mean that her jewellery is unique, personal and precious. It is the story that these jewels tell that captures the unforgettable moment which, Pandora say, is a moment worth sharing.
 
Pandora designer jewelry Adorn London
 
 A household brand name and the talk of the school playground, what is it about Pandora that makes it a jewellery brand that  tops the wishlists of most of the people I meet? Mikkel Berg, Pandora’s Global Marketing Director, talks to Adorn London.
 Pandora designer jewelry Adorn London
Juliet: There are many brands jumping on the ‘PANDORA’ band wagon, how do you stay ahead of the pack?
MikkelOur design integrity, fantastic craftsmanship, accessible price points and a genuine passion for what we do.  PANDORA is a truly affordable luxury brand and our prices reflect this.  As such, women can afford to buy our jewellery regularly as a gift for themselves or as a special treat.  We have also increased the number of PANDORA stores in prime locations throughout the UK, allowing us to be even more accessible to our customers.
Juliet: How would you describe your customer? Is your marketing focus targeted at men or women?
Mikkel: The PANDORA woman is creative and stylish.  She loves talking about her jewellery and sharing the precious moments that each piece symbolises.  Although we are an affordable luxury brand, we are not distant or unattainable – we are very proud to be a social brand where our customers can share their stories and their own creativity.  Although we have a female-only product offering, men are obviously also important to PANDORA as gift-buyers.  To facilitate this, we encourage women to create an online wishlist and share it with their friends, family and partners.  As such, men will always be able to buy the special women in their lives the perfect gift that they know their partner will love and cherish.

 Pandora designer jewelry Adorn London
Juliet:  How closely are you looking at global fashion trends? In your view, is there a synergy between fashion and jewellery?
Mikkel:  The collaboration between jewellery and fashion is integral. At PANDORA, we always consider trends and colours; however, jewellery has a longevity that outlasts fashion and we are very mindful of this. Although we are not a fashion label, we are a powerful brand and our products are symbiotic with trends that every stylish woman desires, therefore we make trends accessible for all women. 
Juliet:  I have spoken about the ‘PANDORA Phenomenon’ before; how are you set to gain greater market share in the coming years?
Mikkel:  By continuing to build brand awareness in the UK and educating people about PANDORA. It is crucial for us to emphasise that our products are high-quality, hand-finished, modern, and most importantly, that they are made of genuine precious metals and gemstones. We will continue to create fresh and exciting campaigns that will enable us to reach an even wider audience. Our newer core product lines, in particular our Ring upon Ring collection, and our Black Crown Diamond Watches, again encourage women to create their own unique style, by stacking different rings together and varying interchangeable watch straps and bezels for completely different looks.
Juliet:  Does PANDORA’s marketing strategy or innovative product design take priority when thinking about growing your global market?
Mikkel:  We are really focusing on alignment this year.  All elements of the business are working together in unison to create the PANDORA message. The sharing between our customers is a global position and this is demonstrated on Facebook. Today, we have over 237,000 highly engaged fans on our page; every day these women are interacting with each other and the brand – discussing their new purchases, their stories and sharing photographs of the styles they have created. In this respect, PANDORA is in a unique position; few brands today inspire this level of engagement with their customers.
 'Moments' bracelet by Pandora Adorn London Jewelry Trends
Juliet:  Was there a particular collection that really put PANDORA on the jewellery map?
Mikkel:  The Moments bracelet – it allows the recipient to express her individuality, creativity and is collectable over time. These characteristics have been applied to our other collections such as Compose for earrings, Black Crown Diamond Watches and our Ring upon Ring collections. This concept has marked the constant evolution of everyday women expressing themselves, networking and ‘wearing their life’.
Juliet:  Would you consider celebrity endorsement and designer collaborations?
Mikkel:   PANDORA does not have a face of the brand as PANDORA encompasses and appeals to so many different and unique women. We consider it when establishing charitable links, but celebrity endorsement is not a primary focus for us.
Juliet:  Do you have one word that can sum up the PANDORA success story?
Mikkel:  Moments – the brand is all about celebrating joyful, special and unforgettable moments in a woman’s life.
Click  to visit PANDORA’s website
All images courtesy of Pandora.
 
The answers to the questions remain true to those being interviewed and do not necessarily reflect the personal views and beliefs of the Editor
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